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Pinners love Pins that refer to instructional how-tos, roundup lists (odd numbers perform better), and those that have text overlays, which is a great reason to watermark the bottom of your Pin with your website’s URL. Your description should also include a call to action (CTA) to better engage Pinners in terms of your biggest business goals. Write your account’s description in an engaging way, explaining what you do and who you serve. The description for your Pinterest account is another area that must be keyword-rich in order to boost the chance of relevant users finding you. Pinterest Keyword Tool is a great place to start your Pinterest marketing/ keyword research. Note that this means that you can’t simply put the name of your brand or company as your profile name if you want people to find it. While you’re working on initial account setup, use as many (relevant) keywords as you can in your profile name to increase your searchability.
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FIX BROKEN LINKS PINTEREST FULL
This is necessary to take full advantage of analytics, Rich Pins, and the opportunity to promote posts for added exposure. Set up your Pinterest account as a Business account from the get-go or switch it over if you already have an account. This presents a huge opportunity for you to help your audience plan their purchases by creating seasonal boards two to three months before any given holiday. Pinterest users are always looking for advice, especially ahead of the holidays. However, the majority of active Pinners are below 40, and research shows that millennials use Pinterest as much as Instagram. The median age of a Pinterest user is 40.
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The last important demographic to keep in mind when designing your Pinterest marketing campaigns has to do with age. Though there has also been an increased interest in Pinterest abroad, it’s important to know that 75 million of the site’s users are based within the United States. However, there has been a recent shift in terms of demographics, which is seeing a rising interest from men. Pinterest has always been dominated by women, with 81% of all users being female. That said, knowing your target marketing and knowing who the majority of users are on the social media bookmarking site will allow you to better adjust your Pinterest marketing plans to cash in on the high conversion rate. Pinterest demographics are constantly growing and changing.
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This means that if you know the market, Pin properly, set up your Pinterest Business account correctly, plan ahead, and take advantage of Pinterest Analytics (free marketing intelligence), your Pinterest account can turn into your number one source of website traffic referrals. Unlike Facebook and Instagram, there is a lower level of competition when it comes to Pinterest marketing. To give a comparison, Facebook’s average order conversion value is only $71.26. These stats are part of the reason that Pinterest has the highest average order conversion value ($80.54) of any social network. Reaching the higher earners that make up a significant part of the Pinterest demographic is important because 87% of Pinners have purchased a product thanks to Pinterest and 72% of Pinners use Pinterest to decide what to buy offline. There are 175 million active Pinterest users, and of those, 40% make $100k+ per year. 5 Steps to Crafting a Winning Pinterest Digital Marketing Strategyīeing successful on Pinterest can have a significant impact on your brand and your bottom line.